Do you know what has created the reputation for an e-commerce website? Product quality, professional trading, they are all right. However, it will be omission if we forget the trust. Customer trust stores to sell them genuine and quality products, store owners trust customers to pay the prompt amount. Any breaks in this chain will hurt business owners most because customers are the most important link in that chain. The main characteristic of online shopping is they don’t know your company, and they even can’t visit your store to see the stock quality.
In this article, I will list 4 way to build and improve the trust of customers to your e-commerce store:
- Be Transparent:
Transparency will attract visitors. You are online business means no physical presence, all actions are through the Internet. The main thing to show your business honesty and transparency is easy understanding of terms and process. You just need to answer those questions:
- How easily and quickly customers can cancel the order?
- What is the return policy and how return item will be picked?
- How long does it take to credit the refund amount?
- Will an exchange be delivered for returning goods or not?
- Showcase Testimonials:
A research study revealed that the products come with more positive reviews, they will be more trusted. Basically, testimonial tells the later customers about using the experience of the former ones. Reviews act like a proof that your product is genuine and is purchased by many customers. Therefore, don’t forget to show your product reviews in front of customers, which will strengthen their decision.
- Be Reachable:
According to the study of reputation research company, over 45% of the US residents will rapidly decide to purchase if that store displays contact details in an approachable manner. Nothing is perfect, although your products are always high quality but defective goods and returns are inevitable. Customers will trust a brand that has easy return and refund policy. Let’s provide them numerous options like contact number, email address, live chat etc. Don’t hesitate to show that your care for their feeling when purchasing.
- Seeking feedback and responds.
I am sure you want to know what will customers think about your products or services. They are representative to the demand of the market, they might give you some valuable suggestions that can act like a change-maker for your brand. Thos e feedbacks and response will tell you what they want, do you need to improve anything in your products or not. You can take actionable steps and remove the pain points which in turn increases your customer trust level on your brand. When they give you any feedbacks, don’t forget response gently in a positive manner to show that you do not want them just to be your customers, you want them to become a friend.
Those 4 ways will help you win your customer’s trust, you will find it so important if you want to go a long-term journey.
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