There are many things that make people love or hate your site. If they love your site, they will visit your site more frequently or stay longer on your site, and then you will have a bigger chance to reach your goal, may be for good business. If not, there is no reason to visit your site again.
Before thinking about optimizing a website, we should thinking about how to avoid some really annoying things that can make people hate and stay away from your site. So here is the list of the most annoying things that you should avoid when designing a website.
1) It takes forever to load.
47% of onliners expect a website to load in two seconds or less, and 40% will abandon a website that takes more than three seconds to load, here are the statistics from KISSmetrics report. Definitely that nobody want to wait too long. A slow loading time will bring bad influences to your site, it will affect conversion rate and brand perception. This issue is more important with mobile users, who are sometimes browsing with slower cellular internet connections.
So, if you want people to stick around your website, the site load time is an important matter that you should pay attention and it should be placed at the top of your to do list. If you don’t know how to start, here are some tips to improve your site speed.
2) It isn’t optimized for mobile.
While the number of mobile users is increasing day by day, the website owners should not forget to improve the mobile experience. The experience while browsing website on mobile is quite different than on desktop, that’s why we need to optimize the experience especially for mobile users.
In last summer, Google announced a major mobile algorithm which stated that the websites which aren’t mobile-friendly will not have a good ranking. At the beginning in May, Google will start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
No doubt to say that optimizing for mobile is more important than ever. Once you have a good mobile-friendly website, it will bring the big advantage to your website, your business and vice versa. While optimizing website for mobile, there are some common mobile commerce mistakes that can hurt your business.
3) It offers poor navigation.
Good navigation helps users easily to find what they are looking for on your site. If you provide a poor and messy navigation, it can make your users feel confused about your site and they are more likely to leave your site.
If you want to learn more about how to create a good navigation for your site, this article will bring to you 10 principles to follow for good website navigation.
4) It uses excessive pop-ups.
Using pop-ups is a great way to introduce the new information, a new promotion or just for a CTA. However, using pop-ups unreasonable that can disrupt the reading experience can be seriously annoying.
Here are some ways that you can use pop-ups for best result: (Read more: Avoid Pop-Up Issues on Magento Website)
- Use them in moderation and reasonable, do not using too much pop-ups on your site.
- Make them SMART: display different pop-up to different types of visitors based on whether they’ve visited your site before, or whether they’re at a certain stage in the buying cycle.
- Track them for effectiveness. Assess the number of views and clicks on each pop-up CTA, along with how many submissions the pop-up actually leads to. You can also run A/B variation tests to test out various copy and offers.
- Use delightful copy: there are many sites use language meant to guilt-trip visitors into taking the desired action. Don’t follow their lead.
5) It contains multimedia content that autoplays.
Having multimedia content that autoplays on website is completely bad idea. Imagine what you will do if you go to a website site and you’re bombarded with a theme song or a video that you didn’t press “play”. Some might fumble for their mute button but the back button in browser is where more easily to locate.
Although Facebook and Twitter enable autoplay videos in news feed but they are always on mute. So, if you still want to turn on autoplay feature, make sure that it will start with the sound off.
6) It boasts disorienting animations.
Animations, autoplay videos, blinking and flashing paid advertisements, and other interactive entertainment may seem really cool to attract attention of users. But if they’re too obtrusive or disorienting, they will detract from a visitor’s focus.
7) It doesn’t contain social sharing buttons
When people see some really interesting content on your site and they want to share it on social media. It will be a huge disappointment if they scroll up and down to find a “Share This!” button and then realize that there aren’t any social sharing buttons on your site.
Integrating the sharing buttons into website is not a difficult thing. By providing the social sharing buttons, it helps users can easily to share the interesting contents with their friends and thereby, your content gets more visibility and your site will get more traffic. So, why don’t you offer social sharing on your site? Here are some awesome tips to boost social media shares.
8) It displays call-to-action copy that doesn’t align with the offer.
Your calls-to-action should align with what visitors receive when they redeem your offer. What do people think when you promised a 50% off coupon in the call-to-action and just need to redeem it but after they find there’s a caveat that says you must first spend $1,000. With me, it looks like a lie. This is not only insulting to your visitors, it will hurt your reputation too.
9) It contains internal linking that isn’t user-friendly.
When use the internal links in the right way, they are helpful for readers and website alike. They guide readers to other relevant information and also help to improve the organic ranking for important pages on website. But when you use internal links to point users to irrelevant pages, linking strange phrases within the copy, and overdoing it to the point of making content unreadable, it’s a big trouble. So, keep in mind that always point internal links to relevant pages which will help to enhance the reader’s experience.