The site performance and load time has a huge impact on user experience and even conversion rates. In fact, Google has confirmed that the speed of site load time is a ranking factor for their search engine. So, no surprise that website with a low performance and long page load time will lose a huge amount of traffic from organic search, which can affect sales.
So if you are in trouble with your site speed, here are some quick and easy tips to improve it.
1) Check Browser Speed
You can easily to check your site speed in Google Analytics, the tool from Google allows you to see how your site performing in different browsers, what is better or worse than others. So, based on the results, you can find the design issues that’s not being picked up and fix them, which will be ensure your site can work well on cross-browser.
2) Check Country-Specific Performance
If the results show that your site is slower to load in a particular country, and if that’s a specific country which important to your sale strategy, consider using a server based in that location. Otherways, you can use a content delivery network (See the point number six).
3) Optimize Your Images
Using too many or too large images is a common mistake that makes your site run slowly. To fix this problem, consider removing all unnecessary images or you can combine images and code files to reduce the numbers of files that need to load on the page. You also should optimize your images, ensure that they’re no larger than necessary and have a correct format.
Here are some tips which you can do with your images to reduce the page load time:
- Crop your images to the correct size of the page width.
- Reduce color depth to the lowest acceptable level.
- Always use JPED format for your images if possible, PNG is a second choice.
- Do not use BMPs or TIFFs.
4) Compact Your Code
One of the reasons make your site run slowly is the code has not been optimized. Normally, your code can contain many unnecessary spaces, line breaks, and indentation. So make sure that you have removed all the unnecessary syntaxes.
The average code behind a website is GZIP. So you can reduce page load time and compact code by GZIP your files. This can compress your file without sacrificing the image or video quality. Using some tool like http://checkgzipcompression.com/ to find out your current website has GZIP compression enabled or not.
5) Use Browser Caching
6) Use a Content Delivery Network (CDN) if Needed
If you have an international store and your customers come from many countries over the world, the Content Delivery Network (CDN) can help your customers can access your site faster. In fact, the geographical distance is one of the reasons that makes website load slow. For example, if you are in NewYork and you visiting a website that’s hosted in London, you will see content at a slightly slower rate than a visitor in UK, it cause by information and content have to travel long distances before it gets to you.
So, a content delivery network like Cloudflare can help your site have a better speed in multiple countries at the same time. This service will store your website’s information closer to the user’s location. With CDN, when a person in US view a website hosted in UK, a copy of website will be requested from the servers in US, it makes website load much faster. No doubt to say that the CDN can actually bring huge improvements in your site’s load times.