Website was created to serve the people, when the habits and the need of people changed; website also needs to change to adapt them. The look and feel of websites has changed a lot within 10 years, and the goal of these changes is giving customers better experience.
People today not just browsing website through desktop, they also visit websites on a variety of mobile devices. So create website with no clutter and a good experience on mobile devices is essential. Moreover, an outdated website may harmful your business, giving visitors the feeling that they are working with an outdated business. If you want to refresh your website, here are some useful ideas to help you refreshing your outdated website:
- Add a CMS
Today, if you are still need the help from your website designer to update information on your site, you are really backward. The current web technologies allow you to add/update information in your site via an easy-to-use admin tool. By the easiest way, you can do this with the CMS (Content Management System) like WordPress, Joomla, Magento, etc…
They are the open sources which allow you to grant multiple people rights to post content, assign editors to take care of sourcing content and reviewing it before it goes live. Moreover, with CMS you also can outsource your work to contractors and give them access to the information that they’re updating. It will help you save a lot of time, you don’t need to constantly log in and do the works by yourself while still keep your site always updated.
- Make it mobile friendly
Almost people, especially young people, they have at least one mobile device such as smartphone, tablet, etc… to use everyday. And nowadays, customers are increasingly relying solely on mobile devices for their Internet surfing, so a mobile friendliness website is crucial. You need to catch up with this trend if you do not want to be left behind the race. If you don’t have a professional designer whom can create for you a responsive design, you can find many responsive templates in marketplace for the most popular web platforms like WordPress, Magento, Joomla, etc…
- Capture visitor information
The informations of customer are very important in business, everyone knew. So, if you are an ecommerce store owner, these informations will be helpful with your business. Once you’ve captured that information, though, it’s important to follow up with regular discount emails or your customers may see your emails as spam. You should offer an opportunity to sign-up and get the special offers for each visitor.
You can ask for sign-up after they completed their purchase or use the pop up, whatever, it’s up to you. But, remember that you should ask them by the most wisely; absolutely never forced them to create an account to checkout or something like that. You can see more about How To Create A Perfect Checkout Process.
- Speed up slow page load times
Improve the load time of website is an essential thing for all website owners. Google has also announced that site speed is a ranking factor, but this one often doesn’t get nearly the attention it deserves. If an ecommerce website has taken too long to load, customer will likely hit the back button and shop with one of your competitors instead. Once you want to refresh your site, don’t forget to improve your site speed to continue to move forward in the race.
- Read More: How To Improve Your Magento Site Speed