B2B is totally different from B2C selling, that is the evident truth. B2B selling will inform customers better as well as has higher expectations from business owners. If you want to run a B2B selling for this promising 2017, it is so important to have a strong foundation in place because it will be a powerful weapon that helps you automate the day-to-day running of your business.
You know that among plenty of e-commerce platforms, Magento is the king. So, in this article, I will give you the five convincing reasons to prove why Magento is the best for B2B business. Let’s start:
1. The platform is open source
It is open-source, which means that you can custom freely and easily as you want to fit you’re your B2B business without paying any significant license fees. Therefore, creating a website to become a highly-customized store or not will depend a lot on your capability. You are so free in developing with its open-source nature.
2. Create targeted catalogs
An interesting thing about B2B business is selling to various groups of customers: retailers, wholesalers, and others. With the same product, each group will be charged for a different price. Magento will support to create custom catalogs for different groups, I mean variable price in this case. This price will be hidden; it only appears when users login to their group account.
3. Google-like search
The most outstanding feature that makes B2B selling different from B2C selling is that it gives buyers more information about what they want as well as how much does it cost. Google-like search will provide you a very intuitive, advanced search feature. If your buyers know about SKU, Magento integrated to your site will help them perform searches directly. In short, I can explain SKU (stands for Stock keeping unit) is a unique identifier for each distinct product and service that can be purchased in business. SKU contains separate symbols for both letters and numbers of each product category, you just look and SKU that can identify the type of product through characters and easily read them without scanning systems as Barcode.
4. Sync your ERP with the store
You are using ERP (Enterprise Resource Software), that is good news. I can affirm like that because you can get it working seamlessly with your online store. ERP will manage automatically all data including customer data, availability, product information, and other details.
5. Advanced analytics
Last but not least, Magento will come with all highly advanced data gathering functions, which means you are able to recognize what areas of your store are popular, something wrong with your business and how can you do to improve your services to customers.
Overall, if you intend to start a business, you want to build a highly-advanced and customized B2B store, don’t ignore Magento. If you cannot do it by yourself, hire qualified Magento developers will be also a good idea.