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Good, bad and ugly web design trends for 2018 and beyond

We have gone through three quarters of 2018, a year with a lot of variation in the information technology sector, new trends come and the old ones out, that is exactly a vivid picture we can observe. The coming 2019 is predicted the promising year that will continue to color the whole picture. Besides those wonderful things, it will appear the nightmare of design with a bad and ugly web design trend, which is the undeniable fact because not all trends can make you feel jolly.

2019 will come with some innovative and surprising new techniques. Web design is fundamentally experiential and they affect directly on how users perceive your website and in 2019, the market will move toward the direction of user experience and data. You, smart users, will be the fairest judges deciding the trends are good, bad or plain ugly.

The homogenization of web design

Homogenization is exactly part of a wider design trend. There are thousands of things around the standardization topic. If all online checkouts worked the same way, there would be a lot less cart abandonment. The available themes and extensions provided by suppliers may make companies look pretty the same and customers may get bored of it.

Patterns, not pages

Patterns are recurring solutions that solve common design problems. Design patterns are standard reference points for the experienced user interface designer. If you usually working in the team, let’s take a look over this kind of design template. They tend to be somewhat broader. The reusable assets and ready-to-code design stencils, as shown above, are a subset of patterns, and reflect the user-focused thinking that happens before designers mess around with pixels.

Disney-grade animation

Besides Flash, you can make incredible things with CSS, HTML5, and jQuery but designers do not show enough restraint. Motion design can make your website come to life in a surprising way but animation gets old fast when everything is moving and flashing and spinning and wobbling.

‘Blur up’ background images

Facebook is a typical example of applying successfully this trend when scaling a smaller image, applying Gaussian blur and gradually loading the picture. The result is quite amazing because page loading time is speeding up by 30% – so impressive number.

Subtle loading states

Continuing with the case of Facebook, they use subtle loading states to news feed items, to bridge the user experience gap between ‘nothing’ and ‘something’, beats a spinning loading icon.


Some opinions do not highly appreciate it, the reason is that Preloaders are the spawn of Satan, and only exist to tell users that you’re happy to make people wait.


When visiting a website and you feel something strange with your mouse, you may be scrolljacked. Only one sadist would choose to inflict this kind of savagery on a visitor. Visitors look forward a lot on user experience from the talented designers who work on undeniably impressive websites.

Passive aggressive pop-ups

Mentioning about pop-ups, there are two main problems. Firstly, they’re often house ads and clueless brands usually buy Pop-ups. It can be said that this is a boorish ad format and it just comes across like desperate. The second is one of messaging. Depending on where you put the line, you might not consider this web design, you only think that content and user experience are fundamental.

So long, hamburger

Unlike the blessed hamburger, visible menus have been proved that they can benefits users in terms of some fields such as user comprehension, engagement and goal completion. With several biggest web companies, hamburger menus were out of date; they are just in the past. You can see the case on Youtube when they dropped hamburger menus to understand more.

Heavy pages get heavier

Without a decent broadband connection, you can recognize clearly that websites are really slow, too slow. In the past, Google set a rule of thumb was to keep web pages below 100 kb. However, they rejected it and in 2010 the average web page had grown to 702 KB in weight. The weight has continued to grow and it reaches 2,219 KB in 2015 (increases three times just in about five years). With WiFi users, it is really bad news.

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