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The strength and the weakness of Magento


Magento is a web platform that was developed especially for ecommerce website. In fact, Magento has accounted for 12.5% market share of ecommerce platform and in the list of the most popular ecommerce platforms in the world, Magento now standing in the second place.

No doubt to say that Magento is one of the best ecommerce platforms today; however, you know, everything has pros and cons. Magento is not an exception. It’s an open source, that’s why Magento has a broad community of users and developers; it also has rich features and a strong back-end. But many retailers have found that it complex as well as costly, that’s right.

So, in order to help you know more about Magento, this article will talk about the pros and cons of Magento. What makes Magento become a recommended platform for ecommerce website and what are the weaknesses?

Five features that makes Magento better than others:

  • Catalog Management:

Ecommerce store with hundreds or even thousands products needs to have a powerful tool to manage. We cannot take hours to upload the products one by one. Fortunately, Magento offers a tool that helps you upload thousands of products easily in just 1 click. Moreover, Magento users can even add a number of product’s attributes such as SKU number, description, URL path, price, thumbnail image, manufacturer, model or many more.

The powerful catalog management system is a strong point of Magento; it supports a number of categories, EAV architecture, dynamic product attributes, etc… The store owners can set up many other things like up-sells, cross-sells, best selling, product comparison, product wish lists, etc…

  • Option for Multiple pricing:

The price is different with each product, so controlling price of product is very important with online store. Magento allows you to set the group pricing; you can use the different prices for different customer groups. In details, you can set the different prices for wholesalers, retailers, staffs as well as VIPs, etc… this can be done without changing layout or design of the store.

  • Product alerts:

The product alerts has been proven from time to time that it can help to increase your sales. The product alerts feature will notify customers when have discount products or when a product is out-of-stock. This is not a big feature but you shouldn’t be underrated it.

  • Manage multi-stores:

One of the strongest points of Magento is you can create the multi-stores with different front-ends and they can be managed by a single back-end system. This is more important if you’re doing business in the worldwide market. Magento allows you to create a website that can work on different languages, so you can bring your products to a larger audience, larger base of consumers. It also helps you to create the different stores for different business sectors.

  • User interface which is customizable:

Leverage the advantages of using single back-end system for different stores, Magento allows you to create and customize the layout or theme of the store. You can manage all your online stores in just one place. This feature will help you can optimize user experience for each store in order to increase conversion rates.

The Counter-Effects of Magento

As I said before, Magento has the pros and cons and beside many outstanding benefits, it still has some other things that make you have to consider before using.

  • Magento needs heavy resources even though it is strong:

Magento is strong and scalable, but come along with that, it also requires a huge resource to operate. To operate with maximum efficiency, Magento needs strong and heavy servers, this makes the costs increased. So, if you want to create a small online store, costs is a thing that you should consider.

  • Magento modifications may need help of skilled developers:

There is a truth that Magento is a quite complex platform. It means that you will have some troubles while operating and maintaining Magento website if you don’t have knowledge about coding. Once you want to fix the problems or update your site, you will probably need the help of a professional Magento developer. So, it will be ok if you are a web developer, otherwise you need to pay money to hire a good one.

  • A regular maintenance is necessary for Magento:

Magento uses a number of flat tables, in-built indexes, logs, caches, etc… You will need to maintain and update them regularly in order to keep your site run smoothly. While most of work can be automated, you still need to keep eyes on them to make sure that everything works fine.

Source: brainsins.com

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