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Why video deserves to have a place in your marketing budget in 2016?


Video marketing has changed the way businesses do marketing. The animated and online videos are increasingly being used more and this is a novel way to delight and educate customers. Using online video can help you attract the attention of people and increased interaction with users, makes people talking about that.

Before, we used video to transfer information, for entertain or for education. Today, videos can do more than that. More and more companies using videos for their marketing campaigns, they create high-quality and meaningful video which people likes to see. They can convey information in a concise and intuitive look through the videos instead of using a plain text. For instance, using product videos is a better way to introduce products and help consumers save time to learn the product.

Moreover, when you upload a great and useful video to Youtube, Dailymotion… users will not hesitate to press ‘Like’, ‘Subcriber’ or share your video with other people. So, you have chance to spread your brand with many people over the world. If you are still skeptical about the power of video marketing, here are 5 reasons why video deserves to have a place in your marketing budget in 2016.

#1 Marketing Objectives

Adding a video to your website can increase the chance of a front page Google result by 53 times.

The use of video in emails has been shown to double click-through rates.

Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.

Audiences are about 10 times more likely to engage, embed, share and comment on video content then blogs or related social posts.

#2 You can use video throughout the buyers’s journey

Top of funnel:

  • ExactTarget – bounce rate decreased/time on site increased by 100%
  • Limelight Networks – bounce rates evaporated/unique visitor count doubled, almost overnight!

Middle of funnel: Zappos – product-page demos resulted in 30% sales impact.

Bottom of funnel: IKEA – instructional videos to help customers build furniture.

#3 Video makes people feel the love

Psychology of video: experimental results show that video-based multimedia material generates the best learning performance and most positive emotion for verbalizers. Moreover, dynamic multimedia materials containing video and animation are more appropriate for visualizers than static multimedia materials containing text and image – Chih-Ming Chen

Stories are 22x more memorable than facts alone – Jennifer Aaker, Stanford

Positive mood lift from watching a video can impact your viewers’ buying decision! – Scheibehenne

The human brain processes visuals 60000 times faster than text – Hubspot

#4 Your competition’s already on it

52% of marketing professionals name video as the type of content with the best ROI

76% of marketers plan to use video to boost their brand awareness campaigns.

96% of B2B companies are planning to use video in their content marketing over the next year.

#5 2016 is a year of video

Cisco predicts that consumer internet video traffic will go from 64 percent in 2014 to surpass 80% percent by 2019. That’s not very far away.

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