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Video Marketing and Impact on Ecommerce


Today, this is the time that video marketing should get a proper look. Still have a lot of people think that investing in video marketing is wasted and video marketing is just a gimmick.

However, we need to change perceptions about video marketing right today. Here are 5 reasons to response the questions about why we need to use video in our marketing strategies.

1/ Increase Conversion Rates:

The studies show that using explainer video can increase conversion rates at least 20%. In details, Internet Retailer announced that there are 85% of people are more likely to buy a product if they first saw an explainer video. This also helped Rypple increase conversion rates by 20% and 23% with CaseComplete. Moreover, after CrazyEgg added an explainer video to their homepage, they got a better result with 64% higher of conversion rates.

2/ Better Google Results:

A short video can say more than thousand texts. When you see the text link and a video thumbnail, where you want to click? Of course, the video thumbnails are more interesting. In fact, the videos are 41% more likely to get clicked than a simple text. In addition, Google confirmed that the websites with video are 50 times more likely to be ranked on Google’s first page. Once you are on first page of Google, your video will be seen by more people; therefore you will have the opportunity to promote their products to consumers and sell more.

3/ Your Perfect Pitch Every Time:

The explainer video is effective tools to help you introduce to the world about what you do. What was worse than when trying to create the best products, but nobody know about that? Using video is a perfect idea. Once your video published, you will have a perfect pitch all over the world at any time. By choosing the right explainer video partner, you will have a good video about your company story that you can use on your site, in your email marketing or anywhere you want.

Magento product video allows admin easy to upload any videos from many source as YouTube, Vimeo or from your computer to Magento product page…

4/ Easily Shareable

The explosion of internet and the social media make people can easily to share the information, as well as videos. 70% of internet users are watching online video everyday, so the video has a huge impact to the business. Nowadays, you can share your videos easily to anyone and viewed by thousands or even million. In fact, everday Youtube generate billions of views and on Facebook, the biggest social network hits 8 billion daily video views. So, investing in video marketing today is very very effective.

5/ ROI

Let’s take a look at example of Dropbox; they decided to spend $50,000 to tell their story through an explainer video. It’s a lot of money, but look at the result, after released their video they got 5 million new customers and $24M of revenue – it truly is an effective investment. Another example, CrazyEgg also increased their revenue over $21,000 per month when using video for their marketing strategy. These examples show that the use of videos in marketing campaigns is very efficient for the business today; a right investment will yield an amazing result.

Source @explainify

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